http://www.hitsconnect.com/avi/Track.pdf
Why Track Your Results. Most people that I talk to always ask me why I take the time to track my results. Their biggest question is “Doesn't that take too much time?”. Well, it does take some time but the difference in performance makes it time well spent. For example – I recently did a promotion in 3 ezines. It cost me $110.00 to buy the ads Now it was a successful campaign in that I received new subscribers and turned a $50 profit on the venture. Now if I did not track my results I would just rerun the promotion again and again after all turning a 45% profit on my advertising is something I usually want to repeat. The problem came when I looked at exactly where the sales were generated. The first ezine ad cost $30 but generated no sales but sent 55 visitors. The second ezine ad cost $35 but generated $100 in sales with 57 visitors and the third ad cost $45 and generated $60 in sales with 103 visitors. Now the tracking will allow me to repeat the promotion but be more effective the second time through. Making the assumption that the results will be the same and we all know about assuming things, I could spend $80 instead of $110 and get the same $160 returned of effectively make a 100% profit instead of a 45% profit. Notice the difference though between visitors and sales. If I just tracked visitors I would feel that all three were effective and that the highest priced ad produced the greatest results. That is why it is important to track everything through to your thank you page. After all the final number that matters is how much money each ad generated. Now there is no guarantee that your results will stay the same and they usually don't. In my case I would run the promotion a second time in all three but if the results were the same (or close to it) then the first ezine would no longer be an option for promoting that product. The third time that I ran the promotion I would try a different ezine to substitute for the first one that despite generating visitors was not sending me buyers. It is not enough to know the profit and loss from a campaign but by tracking you can refine and improve your efforts just by taking the time to track your results.
Why Track Your Results. Most people that I talk to always ask me why I take the time to track my results. Their biggest question is “Doesn't that take too much time?”. Well, it does take some time but the difference in performance makes it time well spent. For example – I recently did a promotion in 3 ezines. It cost me $110.00 to buy the ads Now it was a successful campaign in that I received new subscribers and turned a $50 profit on the venture. Now if I did not track my results I would just rerun the promotion again and again after all turning a 45% profit on my advertising is something I usually want to repeat. The problem came when I looked at exactly where the sales were generated. The first ezine ad cost $30 but generated no sales but sent 55 visitors. The second ezine ad cost $35 but generated $100 in sales with 57 visitors and the third ad cost $45 and generated $60 in sales with 103 visitors. Now the tracking will allow me to repeat the promotion but be more effective the second time through. Making the assumption that the results will be the same and we all know about assuming things, I could spend $80 instead of $110 and get the same $160 returned of effectively make a 100% profit instead of a 45% profit. Notice the difference though between visitors and sales. If I just tracked visitors I would feel that all three were effective and that the highest priced ad produced the greatest results. That is why it is important to track everything through to your thank you page. After all the final number that matters is how much money each ad generated. Now there is no guarantee that your results will stay the same and they usually don't. In my case I would run the promotion a second time in all three but if the results were the same (or close to it) then the first ezine would no longer be an option for promoting that product. The third time that I ran the promotion I would try a different ezine to substitute for the first one that despite generating visitors was not sending me buyers. It is not enough to know the profit and loss from a campaign but by tracking you can refine and improve your efforts just by taking the time to track your results.
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