The life line of any online business is Quality leads.
The competition In today’s digital landscape is higher than ever and it’s not enough to just get eyes to your website.
Capturing your prospect’s information is a must, so that you can continue to market to them after they’ve left your site.
You might be asking… Well how do you do this?
It’s simple…. you use a Lead Magnet.

What’s a Lead Magnet?

Here’s a definition:  noun – an irresistible offer of value to a prospect in exchange for their contact information.

What’s the purpose of a Lead Magnet?

The purpose of a lead magnet is to inspire the people who are consuming your content to get on your email list with the goal to convert them to customers in the future by building rapport with them through email marketing.

How do I Create Lead Magnets That Attracts Visitors and Converts Customers?

Before you get started refer to my article the 6 Key Ingredients you need to create quality lead magnets.
If you are just starting out and need help with lead magnet design & templates there are some great programs available that do most of the work for you.  I recommend a user-friendly lead magnet creator program called Click Funnels.
Click Funnels provides you with simple step-by-step video training on how to create your first lead magnet.
The folks at Click Funnels provide hundreds of lead magnet templates for you.   You can get a 14 day trial for free here.

Lead Magnets are a crucial component of lead generation for online marketing. If you found value in this article please comment below or share it with others.

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