Take a Good Look
1. Mentor
Here are the standards that ought to be utilized when picking out a mentor:
• Does this individual have a record of success?
• Does this individual have a vested financial concern in your success?
• Do you like this individual?
• Does this individual share your core beliefs and values?
• What specifically will you be able to learn from this individual?
• What experience does this individual have—outside of the industry—that may be
beneficial to your own success?
• Does this individual have a true interest in helping you succeed, or are there additional motives involved?
There are a lot of different places to find a mentor. The more you start networking within the industry and speaking with individuals, the more likely you are to be able to meet somebody who may become your mentor.
2. Brand
There’s a lot of babble about “Personal Branding” these days. In a nutshell, a brand isn't necessarily what is stated on a site. A brand is what your leads think of when they hear your name. There are a lot of branding “elements” which serve the purpose of bringing the intangible brand into a tangible form.
These factors include the name, logo, color scheme, tagline or any additional particular visual or text elements that try to define a brand. But once again, a brand has been accomplished when a name / product name / company name is said, and this arouses feelings, images, and reference points in the audience’s mind. Your brand is basically the sum of all characteristics that make you unique. It’s the total of all these things, not simply one. Trust is likewise a main component of successful branding.
Many individuals have a difficult time coming up with their own brand. Here’s the best way to get going:
• Consider someone you know who's nothing like you.
• Make a list of everything that's unique about you, as compared to this other individual. This ought to include everything from background and experiences to likes, wants and opinions.
This ought to get the wheels turning in your head about why you're unique. It’s not the
comparison in #2 that matters, but it’s an excellent way to start realizing that you've many unique points about you.
As they say, there's only one YOU!
Here are some fast tips in relation to your brand and what will fetch attention:
• Consider what your audience wants.
• What issues do they presently face?
• Which one of YOUR unique features could help solve their issues?
Those are the features you wish to highlight in your branding, those which are relevant to solving the issues of your audience.
3. Web site
On the Net, your site is a huge component of your net identity. It’s not the sole thing, but it’s definitely a major part of it. When doing business online, your personal site is precisely like an initial face-to face meeting with somebody. Your site is your online “first impression”.
Individuals will respect you, only to the degree that you respect yourself. Take pride in
yourself, in what you’re providing. There are a lot of different choices online to produce a site. It’s better to save up and hire someone if you have to and get something that looks dynamite instead of trying to do something yourself that’s going to look homemade.
Get the best! You merit it, your image deserves it, and so does your business!
4. Landing Page(s)
A “Landing Page” has only a single purpose: to convert a visitor into a lead. That’s it. The aim of a landing page isn't to sell your story, your products, your system or anything additional. The aim of a landing page is to sell the “opt-in” and get the individual on your list.
You purposely take-charge of what a lead does and where they go on a landing page.
You want them to opt-in, so you don’t give them any other options than to opt in or leave the site. Your list is among the most valuable assets you have in a Net business.
But the reality is, the goal isn't simply to build a list of good size, but a list that’s quality—with which you may build a long-term relationship.
Here are the primary elements of a successful landing page:
A. The “how come”
Before you dive into producing a landing page, or having somebody produce one for you, you have to be clear on what the offer of the landing page IS. The offer ought to answer the question, “Why is somebody going to desire to fill out the form on the landing page?”
Here’s a list of typically utilized offers:
• Gratis report
• Gratis video
• Gratis e-zine
• Gratis Trial Offer
• Info about how somebody accomplished something
• Info about how a issue was solved
The main point is to consider what issues your prospect has. How you may get the process started of providing a solution to that issue through the offer on your landing page?
B. Headline
The headline is the most crucial thing on the page. That’s why a lot of times you see
headlines in red, to get the reader’s attention.
If the headline is great, then you've a better chance of keeping the visitor on the page. And, as a result, you've a better chance of converting that visitor into a lead.
Many of the most successful headlines express the advantages of an offer through a story that’s told in very few words. Learning how to author great headlines takes experience, testing, and copywriting skills. These are not things that are learned overnight.
But if you understand how to type an email message, chances are—you can learn a few basic copywriting techniques.
C. Really Short Copy
Here’s where individuals get distracted with landing pages. The natural want is to put too much info on the landing page. The tendency with landing pages is to attempt and sell the whole "kit and kaboodle" when all you truly need to sell is the “opt-in”—to get the individual to fill out the form. Consider it this way: If you tell everybody everything there is to know about you and your products on the landing page, what grounds do they have to give you their valuable contact info? I advocate having about 100 words or less of short copy on the landing page— perhaps a bulleted list of 4-5 quick points, and that’s it.
D. Opt-in Form
Now that you've your visitor’s attention, you above all wish to capture their e-mail address. In order to be able to capture a visitor’s info, you require an “opt-in form”. This is precisely what it sounds like. It is the form on a site that a visitor would fill out with their e-mail address (and possibly other information).
A crucial thing to realize about opt-in forms is that each field you add (Name, Email, Phone,Address) diminishes conversion, but increases quality. So you have to take into consideration what info is utterly necessary for you to collect on your landing page and adapt accordingly.
In order to have the form appear on the site, you require a third-party software. The most popular ones include Aweber, iContact, Constant Contact, or InfusionSoft. We use Aweber here at Viral Taco Traffic, because it is the most widely used and most versatile when it comes to contact management. Once you've signed on for the third-party software, you (or your web designer) will produce the form, and get the HTML code. This code is then embedded into your landing page. Now when individuals fill out the form on your site, their contact info is stored within your database.
E. Product
As I adverted earlier, when I decided to sell a product that was ready to go. Not only did this save me the time and resources from having to produce a product from scratch, but I could select something that already had an firm track record of selling, decreasing the risk.
How to assess the product...
Questions: Is The Product Sold By Itself?
Is this product affiliated to a business opportunity? If yes, do individuals truly purchase the product outside of that? Pick a product that individuals would actually purchase—just for the product itself.
Questions: Do You Believe In It 100%?
You wish to pick a product that YOU believe in. As I mentioned earlier, when you trust in something, it’s a heck of a lot simpler to make revenue selling it. You’re excited about it, excited to promote it, and are surefooted in discussing it with your prospects.
Questions: Is The Product Relevant?
Following, you need to make certain that the product is relevant to what is occurring today, and what will be happening in the really near future. Does this product solve a major issue for individuals in today’s world?
F. Sales Process
Now that you've a Product, Site and Landing Page, you require a solid sales process to help you yield the profits. Whatever you’re doing in life, you’re a sales person. Whether you like to utilize the term “selling” or not, that's what we do in life.
We sell individuals on being our friends, on being our mate, on being our business partner, and purchasing from us. We may likewise sell individuals on not doing business with us, not being our friends, or not seeing our viewpoint.
Whether you’re selling some a positive or negative end result, you’re selling either way.
The truth of the matter is: if you wish to make a killing online—or in any business for that matter—you have to learn not only how to face rejection, but alter your position of what rejection truly is. Most of the time, rejection happens when a prospect doesn’t trust you or feels that inaction is a choice.
Your greatest obstacle isn't in getting individuals to choose you over the competition, but it’s in getting them to choose you versus doing nothing. The main way to defeat the obstacle of individuals doing nothing is through effective personal communication.
Whether it’s accomplished by copywriting or a phone conversation, overcome objections is your #1 obstacle to yielding profits.
The truth is, if you abide by my advice when selecting a product and sell something you believe in 100%, you don’t have to have “sales skills” to make sales. You merely need to trust in what you’re selling, and that rubs off on your prospects immediately.
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